Digilant

OCTOBER 4, 2023

Basic Programmatic Glossary Demand Side Platforms (DSPs) A piece of bidding technology or ad servers with optimization and inventory links. Demand Management Platforms (DMPs) Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads.

Advertising Agencies 59

Advertising Agencies Advertisements Advertising Doubleclick 59

Rev

SEPTEMBER 2, 2019

Remember those banner ads that you used to see when scrolling through MySpace or talking to your best friend via the antiquated AOL Instant Messenger? Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today.

Paid Content 122

Paid Content Advertisements Advertising Doubleclick 122

Digilant

JANUARY 12, 2021

A piece of bidding technology or ad servers with optimization and inventory links. Used to manage cookie IDs and to generate audience segments, which are subsequently used to target specific users with online ads. Distributed media buying platforms that exist within the larger ad agency holding companies. Agency Trading Desks.

Advertising Agencies 52

Advertising Agencies Advertisements Advertising Ad Exchange 52

Hubspot

APRIL 2, 2021

Ever wonder who is behind those banner ads on the sites you visit the most? Or the Super Bowl ads we talk about for weeks after they've aired? It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. So what about ad networks?

Buy 87

Buy Work Management Cost Per Thousand Advertising Agencies 87

Valasys

JUNE 4, 2024

Introduction to Programmatic Ad Programmatic Ad is easily the most talked about yet the least understood subject in media buying and placement today. Today, programmatic ads fit very well within the current context of AI and ML. Referred to as programmatic ad , it is different from non-programmatic ads.

Work Management 40

Work Management Paid Search Agency Ad Exchange Ads 40

Hubspot

JULY 10, 2019

Back in the days of Mad Men -esque advertising agencies, tracking how many people engaged with a particular ad campaign was nearly impossible to do well. There was no dependably accurate way to determine how many people engaged with an ad or purchased a product because of it. Tracking URLs.

Doubleclick 52

Doubleclick Paid Search Agency Ads Adsense 52

Valasys

JUNE 5, 2024

What is an Ad Network? An ad network serves as a vital intermediary between publishers and advertisers. In the realm of programmatic ads, these networks assume a pivotal role in facilitating the buying and selling of ad inventories. But how did ad networks come about? What does an Ad Network do?

Work Management 40

Work Management Paid Search Agency Ads Ad Exchange 40