Martech

DECEMBER 7, 2023

As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. Prioritize transparency and data security by employing clear opt-in and opt-out options for users. Get MarTech!

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NetLine

DECEMBER 18, 2023

Third-party intent data refers to data points that have been collected from various outside sources and stitched together by a separate entity, such as a data broker or marketplace. So, it’s vital to not only identify the various sources of intent data but also implement the necessary processes to collect and analyze it.

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

QuanticMind

AUGUST 30, 2018

Without going into too much detail, this data scandal involved a political data firm that accessed and used Facebook user data to map out personality traits. After this information recently came to light, Facebook founder Mark Zuckerberg appeared before regulators to explain Facebook’s user privacy practices.

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Zoominfo

JANUARY 1, 2021

In recent years, businesses have become accustomed to the process of adjusting to new privacy laws. California rolled out the California Consumer Privacy Act (CCPA) — making it the first state-level privacy law in the United States. How can our customers opt out directly from the website?

Privacy 100

Privacy Privacy Policies Business Opt-out 100

Single Grain

APRIL 8, 2021

Sharing user data with data brokers such as email list providers. For instance, tools such as the Facebook Pixel receives and processes the conversion events on Facebook. Apple's recent data privacy policy is in accordance with their App Tracking Transparency (ATT) Framework. Why Did Apple Change This?

Paid Search Agency 52

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