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The power of customer data across the journey: Acquisition

Martech

As third-party cookies face deprecation and stricter consumer data privacy regulations emerge, prioritize improving customer data quality instead of depending solely on third-party data brokers. Prioritize transparency and data security by employing clear opt-in and opt-out options for users.

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How to Leverage Intent Data to Drive More Business

NetLine

Third-party intent data refers to data points that have been collected from various outside sources and stitched together by a separate entity, such as a data broker or marketplace. So, it’s vital to not only identify the various sources of intent data but also implement the necessary processes to collect and analyze it.

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Facebook Ads Targeting: What Recent Changes to Facebook’s Ad Platform Mean for Your Ad and SEM Strategy

QuanticMind

Not to mention, new data privacy regulations like GDPR are changing the way that companies worldwide approach gathering and sharing private consumer data. Not to mention, new data privacy regulations like GDPR are changing the way that companies worldwide approach gathering and sharing private consumer data.

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CCPA: What the California Privacy Regulation Means for Your Business

Zoominfo

In recent years, businesses have become accustomed to the process of adjusting to new privacy laws. California rolled out the California Consumer Privacy Act (CCPA) — making it the first state-level privacy law in the United States. Experts say it’s a template for other states’ data privacy across the country.

Privacy 100
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How Apple’s iOS 14 Release May Affect Your Ads (& What to Do About It)

Single Grain

The major highlight of the iOS 14 update is how it handles user privacy and data use. To maintain user trust in Apple devices and the company's high standards for privacy, security and content, the newest versions of Apple iOS 14.5, Sharing user data with data brokers such as email list providers. Let's start! and tvOS 14.5