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Making Moves in 2024: Winning Tactics to Dominate the Supply Chain Market

SalesIntel

However, despite the recent challenges, the supply chain and logistics industry is set for incredible growth in the coming years, with experts predicting a global market value of 18.23 Sales and marketing teams tend to focus on either new revenue, cross-sell, or upsell opportunities, leaving retention solely in the hands of customer success.

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Most MarTech Spending Won’t Pay Off. Here’s How to Make Yours Count

Zoominfo

Marketing technology stacks have been giving marketers headaches since the dawn of time (OK, maybe not that long … but it feels like it). And yet, experts predict that marketers will keep leaning into more complex marketing automation solutions and personalization tools. So why now?

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How Top Sales Teams Capitalize on Key Buying Signals

Zoominfo

In a hyper-competitive market, B2B sellers are constantly looking for an edge with their ideal prospects. As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals.

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How to Leverage Intent Data to Drive More Business

NetLine

Intent data is a collection of behavioral data points that help identify prospects at the account- or buyer-level with a high propensity to convert based on their level of interest in a product or service. This data enables sales teams to focus marketing spend on prospects who are actively ready to buy.

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Navigating new spam policies: A guide to effective cold email outreach

Martech

Dig deeper: Email marketing 101: The five basics Prioritize your email list hygiene A few dozen bounces from non-existent contacts can kill your domain reputation. Therefore, focus on deep intent signals. We had a client in the solar panel sector targeting a highly specific market.

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Shifting Your Focus to Intent-Driven Leads

PureB2B

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data? Improve the Buyer’s Journey.

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What Is Sales? The Career of Champions

Salesforce Marketing Cloud

Some inside sales reps use purchased contact lists from third-party companies or lists generated by their own marketing teams based on people who have taken action on the website or engaged via email or social media. For example, you might sell through independent brokers or agents who arrange transactions in exchange for a commission.

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