7 Ways SEO & PPC Can Work Together in 2021
Hubspot
DECEMBER 22, 2020
If your SEO (search engine optimization) and PPC (pay per click) teams exist in complete silos, it's time to change that. These channels aren't meant to be siloed, and getting them aligned is one of the most underrated ways to improve your overall digital marketing performance. Avoid paid keyword traps.
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