Rain: The Growth Agency

FEBRUARY 26, 2018

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. Cord cutting is decimating ad-supported pay TV subscriptions (or not). Take Netflix as an example.

Cable 40

Cable Bundling Broadcasting Bandwidth 40

Stevens & Tate

AUGUST 10, 2020

Examples of unauthorized access includes hacking, cable-stealing, radar jamming technology, traffic signal changers, and phone/wiretapping. In March , E Marketer’s Mobile Ad Spending Report forecasted that the pandemic would cause a 20% increase in mobile ad spending, but they have now updated this expectancy and reduced it to 4.8%

Trends 63

Trends Spyware Work Management Paid Search Agency 63

Martech Advisor

OCTOBER 24, 2019

In fact, BIA/Kelsey forecasts that national brands will spend $62.7 The advertisers who stand to benefit the most from a localized programmatic strategy are multi-location brands, agencies who service them, and local media groups seeking to localized audiences for national campaigns. The Transformative Power of Unstructured Data.

Advertising Agencies 46

Advertising Agencies Mobile Advertising Marketing Strategy Marketing & Strategy 46

Martech Advisor

NOVEMBER 5, 2019

According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. Agencies forced to work on outcome-based pay. In-house programmatic trap Vs. agency transparency.

Advertising Agencies 100

Advertising Agencies Marketing AI Advertisements Advertising 100