Ad Agencies Cable Emarketing Forecasting 
Rain: The Growth Agency
FEBRUARY 26, 2018
Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. Cord cutting is decimating ad-supported pay TV subscriptions (or not). Take Netflix as an example.
Martech Advisor
OCTOBER 24, 2019
In fact, BIA/Kelsey forecasts that national brands will spend $62.7 Mobile will soon account for around 78% of the $46 billion programmatic ad market, according to eMarketer. In fact, streaming video subscriptions has now surpassed cable subscriptions worldwide for the first time. grew 25%, from $24 billion the year prior.
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