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What’s Trending in Marketing for August 2020

Stevens & Tate

Staying current on marketing trends is especially important to assess whether your marketing efforts are harmonious with today’s evolving world. The following articles highlight current August 2020 marketing trends that we think are worth paying attention to: Noteworthy Marketing News. Improving your Marketing Program.

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The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy

Martech Advisor

In this byline, Ryan Horn, Senior Vice President of Marketing at Simpli.fi will discuss the current state of localized programmatic, key drivers of growth, and why marketers need to consider moving towards a localized strategy. In fact, BIA/Kelsey forecasts that national brands will spend $62.7 The Explosion of Personalization.

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TV Is Going Away (Or Not)

Rain: The Growth Agency

Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. Digital forms of TV are shifting entertainment consumption to mobile devices (or not). rolls out.

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Top 12 Programmatic Advertising Trends for 2020 and Beyond

Martech Advisor

With 5G promising a push to programmatic on one hand and the implementation of GDPR posing new challenges, there’s a lot more that marketers need to watch out for in the space. Here we track the top trends you need to follow in the programmatic Ad Tech space for 2020 and beyond. AI in programmatic advertising.