The State of Localized Programmatic: Why Marketers Need to Adopt a Personalized Digital Strategy
Martech Advisor
OCTOBER 24, 2019
In fact, BIA/Kelsey forecasts that national brands will spend $62.7 Location intelligence also makes the online-to-offline connection more transparent, and allows marketers to track the ROI for personalized, location-based targeting. The need for advertisers to adopt a localized programmatic strategy to increase performance is clear.
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