Ad Agencies Bandwidth Cable Forecasting 
Rain: The Growth Agency
FEBRUARY 26, 2018
Since 2012, about 6 million households have cut the cord to cable and satellite TV. If you add this growth to gradual losses of “corded” cable and satellite subscribers, we’re actually seeing growth in paid live TV subscriptions. Cord cutting is decimating ad-supported pay TV subscriptions (or not). What do consumers want?
Martech Advisor
NOVEMBER 5, 2019
According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. The cellular bandwidth landscape is expecting a boost with the commercial launch of the 5 th generation of cellular mobile communications i.e. 5G.
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