Top 12 Programmatic Advertising Trends for 2020 and Beyond
Martech Advisor
NOVEMBER 5, 2019
According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. Multi-device ownership is common among digital users today, but the challenge is that people use these devices for different purposes and activities.
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