Top 12 Programmatic Advertising Trends for 2020 and Beyond
Martech Advisor
NOVEMBER 5, 2019
According to Zenith’s ‘Programmatic Marketing Forecasts’ report, programmatic ad spend will reach $98 billion, amounting to 68% of the global digital media ad spend by 2020. As a result, they saw a 7% increase in purchase intent, along with a 14% lift in brand awareness. times rise in store traffic.
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