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Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

LinkedIn was rated eighth out of 13 channels and YouTube was 10th, followed by Google+, and Twitter. B-to-b marketers have had issues with Facebook for a while, but what accounts for the poor evaluation of LinkedIn, a perennial b-to-b darling? Christopher Hosford is a frequent guest blogger for ViewPoint.

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B2B Ideas @ Work Blog Posts: The Top 10 for 2010

MLT Creative

Remembering a super ad, agency and guy. Martine Hunter 's memories of Apple's famous "1984" commercial, working at the venerable advertising agency Chiat/Day, and one of its founders. Is Twitter's Sun Setting or Rising for B-to-B Marketers? The LinkedIn Company Profile: Is your B2B in the top 1%?

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Before Deep Diving Into B2B Social Media Marketing.

MLT Creative

As a B2B marketing agency, we encourage our clients to work on their website content before diving in too aggressively in social media. We recommend a "LinkedIn Boot Camp" for employees (especially management level) who are interested in contributing to the company's successful inbound marketing efforts.

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B2B Social Media Success Formula Mixes Business with Pleasure

MLT Creative

When I began blogging and engaging on Twitter and LinkedIn , the first thing I realized is how much I have to learn regardless of my decades of experience. The term social media shouldn’t be limited to sites like Twitter, Linkedin, Facebook , YouTube and foursquare. Wednesday, Oct.

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A B2B Marketing Fail With Positive ROI

MLT Creative

I n late July I began a month-long mission to increase my contribution to our agency’s content marketing efforts. It was early in the first week that Martine Hunter , our creative director of inbound marketing, reminded me that our agency blog has a strategy, a schedule and a team behind it. I only completed 10 blogs.

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A B2B Marketing Idea Takes Flight On Twitter

MLT Creative

MichaelGass Michael Gass is a gas, and his tweets and blog provide new-business fuel for agencies. We’ve since met many times as fellow members of the agency group, MCAN. A blogger, B2B marketing consultant and social media pro. Take a look at our latest B2B marketing webinars and eBooks: Get your B2B LinkedIn Toolkit.

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The 10 most fascinating people in B2B marketing in 2018

Biznology

He’s the insightful blogger of ChiefMarTech and program chair of the informative conferences. Blake, a small Cleveland agency serving the manufacturing industry. Olle Leckne, a Stockholm-based LinkedIn advisor, has created a clever lead generation process for appointment setting with highly refined audience targeting.