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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. It can also integrate with Salesforce Web-to-Lead forms. Email marketing.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

It’s designed to address a specific business need: helping small to mid-size businesses use leads generated by their inbound marketing programs. Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. The nurturing campaigns themselves are also quite simple.

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Election Day: SLMA's 50 Most Influential People in Sales Lead Management

Smashmouth Marketing

The Sales Lead Management Association has opened up voting for the 50 Most Influential People in Sales Lead Management. I'm on the list, so if I've earned your respect in the world of demand gen and lead generation, I'd love your vote. So choose wisely. Members of SLMA and non-members are allowed to vote.

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To Manage Sales You Must Manage Sales Leads

ViewPoint

“Why,” I was asked, “must you manage sales leads in order to manage sales? Sales lead management is a marketing function, isn’t it?”. It was with a slight hesitation that the sales manager added the second sentence about sales lead management being a marketing function. are the answer.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

Basically they suggest that Marketbright , Pardot , Marqui and ActiveConversion , are all pretty much comparable in market presence to Manticore and Market2Lead. I spoke with Marketbright and Pardot this week and connected with ActiveConversion some time ago. Here, the Alexa figures do provide some very helpful insights.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

In alphabetical order: ActiveConversion B2B Marketing Blog. Market2Lead Marketing Automation and Lead Management blog. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop. This is my new discovery. Marketbright blog.

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

ActiveConversion is not new but also has a low price point. Tags: vendor rankings demand generation marketing automation lead management. Silverpop's figures may also be inflated by its consumer email production business. The outlier here is eTrigue , a long-established player that I've never looked at in depth.

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