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ActiveConversion Review - SMB Lead Management

LeadSloth

ActiveConversion first became known for its sales-focused Web Analytics, such as identifying companies that visit your website (similar to Leadlander ). So the people behind ActiveConversion gave me a demo to show they are more than a niche player. From Web Analytics to Demand Generation. Anonymous Visitor Identification. Conclusion.

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Ranking the Demand Generation Vendors by Popularity (Yes, Life Really Is Just Like High School)

Customer Experience Matrix

Basically they suggest that Marketbright , Pardot , Marqui and ActiveConversion , are all pretty much comparable in market presence to Manticore and Market2Lead. I spoke with Marketbright and Pardot this week and connected with ActiveConversion some time ago. Here, the Alexa figures do provide some very helpful insights.

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Still More on Assessing Demand Generation Systems

Customer Experience Matrix

I had a very productive conversation on Friday with Fred Yee, president of ActiveConversion , a demand generation system aimed primarily at small business. In fact, this was so interesting that I didn’t look very closely at the ActiveConversion system. Anyway, back to our talk.

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Top-10 Demand Generation Vendor Blogs

LeadSloth

In alphabetical order: ActiveConversion B2B Marketing Blog. Tags: Demand Generation activeconversion eloqua genius.com hubspot market2lead marketbright marketo pardot reachforce readycontacts silverpop. This is my new discovery. Recently, they are writing more posts, and some good ones too! So 11 it is :- ).

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Demand Generation Vendor Traffic Rankings

Customer Experience Matrix

ActiveConversion is not new but also has a low price point. Tags: vendor rankings demand generation marketing automation lead management. Silverpop's figures may also be inflated by its consumer email production business. The outlier here is eTrigue , a long-established player that I've never looked at in depth.

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Active Conversion Offers Strong Lead Management and Leaves Out the Rest

Customer Experience Matrix

Outbound email campaigns are largely irrelevant to this, so ActiveConversion doesn’t even offer email services. This keeps down the cost of ActiveConversion’s operations and therefore its prices, although of course marketers will have to pay someone else for their emails.

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Multi-Step Campaign Interfaces: A Quick Vendor Survey

Customer Experience Matrix

flow list Act-On Software x ActiveConversion x Eloqua x Infusionsoft x LeadLife x LoopFuse x Manticore Technology x Market2Lead (1) x Marketbright (1) x Marketo x Neolane x OfficeAutoPilot x Pardot x Silverpop Engage B2B x Treehouse Interactive x True Influence x (1) embeds simple list- based campaign in a larger flow chart.

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