Customer Experience Matrix

JULY 20, 2009

Summary: Active Conversion helps marketing and sales departments make the best use of leads they’ve generated outside the system. For example, take Active Conversion. But it only recently added even simple landing pages and Web forms, and still has limited lead scoring, email and nurturing features.

Active Conversion 120

Active Conversion Lead Ranking Lead Scoring Lead Management 120

Heinz Marketing

APRIL 19, 2022

The overall goal is to attract interest in the lead, nurture them through personalized outreach, and convert them to opportunities that turn into paying customers. Personalization is becoming increasingly prevalent in the B2B space, as the more personalized your outreach efforts are, the better your conversion opportunities become.

Lead Generation 100

Lead Generation Webinar Metrics Sales Qualified Leads Generation 100

Televerde

DECEMBER 29, 2020

Such automated nurturing tools help keep an active conversation going between the consumer and the company. We take you from the lead nurturing process to the final advocacy stage, improving your relationship with clients every step of the way. We Help You Automate the Customer Journey.

Marketing AI 72

Marketing AI Automation Paid Search Agency Lead Ranking 72

Adobe Experience Cloud Blog

MARCH 16, 2015

No lead nurturing , and too much focus on the bottom-of-the-funnel. Activity based reporting and analytics—there was nothing advanced tying to revenue. Activation : Conversion through the buying cycle. Purchase Intent : Lead Identification. They had: Clear on growth goals, but no one knew how to get there.

Top of Funnel 48

Top of Funnel Paid Search Agency B2B Thought Leadership Multi-Channel 48

Directive Agency

MARCH 25, 2020

Activation. Conversion Rate Optimization(CRO), or user experience optimization. Email campaigns can also lead to free webinars, white papers, and other high-quality content that improve the overall lead nurturing process. It is time for all SaaS marketers to follow suit.

Demand Generation Agencies 40

Demand Generation Agencies Demand Generation Paid Content Paid Search Agency 40

KoMarketing Associates

MAY 1, 2018

See screenshot below: Social Media Lead Nurturing. Of course, for social media to have any impact on lead generation efforts, B2B marketers must reach the right audiences with communication and content. Conversion-related metrics: Listed previously in lead generation benchmarks. Final Thoughts.

Social Media 155

Social Media ROI Media Marketing & Strategy 155

Online Marketing Institute

JULY 31, 2009

One side of the supply helps firms generate demand — acquire leads in a sales-led “push” model, one that feels more focused on outbound communication. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40