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Blog: Human-Like Conversational AI: Past, Present, and Future

Conversica

Conversica entered the space in 2007 with an AI Assistant designed to help automotive dealerships motive online leads to come into the dealership. Seeing how successful this was in accelerating deals, Conversica has since expanded the use cases for its Conversational AI technology to assist revenue-generating teams across industries.

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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

And according to the “LinkedIn Ads Benchmark Report Q3 2015” published by Marketing Mojo, 79 percent of B2B marketers said that LinkedIn was “effective” at generating leads. This LinkedIn group provides support and guidance for the platform and can be used in conjunction with the Analytics Help Center and YouTube channel.

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Going back to basics: Marketing as a conversation

Martech

Decision criteria : These are the reasons they decided to buy or the value they saw in the product or service features. All that data is gold for developing your editorial calendar, understanding what your potential clients are looking for and supporting your sales team. Business email address Subscribe Processing.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

As part of a broader lead generation, on-demand platform, Demandbase offers a free, downloadable Web application built on Adobe AIR (one of 3 investors in an $8M round they also announced.) Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.

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Don't Redo Your Website Until You Read This Post

Golden Spiral

You’re leading with a tactic and not strategy. You want a visitor to become a lead and eventually make a buying decision. If you understand your business goals first, you can determine whether your website is doing what you need it to or not. What does your sales team look like? 01 Analytics. 04 The Visual Aesthetic.

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9 call analytics platforms for marketing teams to consider

Martech

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. A careful and comprehensive internal evaluation of business goals and resources is the first step in the decision-making process.

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The 6 Best B2B Social Media Platforms to Drive Results

EveryoneSocial

Social media offers one of the most direct opportunities for business marketers to showcase their products, people, and priorities. You will want to choose the social networks that are most likely to connect with your target audience, provide the most value, and fit with your content marketing style.