KoMarketing Associates

JUNE 29, 2016

Here are 8 examples of LinkedIn Groups we have found critical for B2B marketing professionals, based on their coverage of a range of digital marketing strategies, technologies, and discussion opportunities. Google Analytics. B2B Sales, Marketing, Social Media & Lead Generation. eMarketing Association Network. Salesforce.com.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Martech

FEBRUARY 24, 2022

More and more enterprise marketers are using call analytics platforms to collect, analyze and act upon the growing volume of caller data now being captured from the billions of inbound calls to businesses. Marketers must carefully weigh current analytics needs against future goals when evaluating the return on call analytics investments.

Marketing Attribution 98

Marketing Attribution Marketing Automation Services Enterprise Management Work Management 98

Golden Spiral

NOVEMBER 8, 2018

01 Analytics. Many companies in B2B tech have a muddy view of what their users and buyers are doing because they haven’t evaluated and updated their analytics recently. A deep dive into your analytics can tell you how you’re doing here and what you need to fix. Analytics are the most “under the hood” change you need to consider.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Litmus

OCTOBER 31, 2024

There are also opportunities to use AI marketing tools for predictive recommendations that increase click-through rate ( CTR ) by an average of 76%. Try the latest email personalization trends : If you want to use personalization trends that capture attention and sales, you need to have good customer data management.

Work Management 57

Work Management Marketing Management Deliverability CAN-SPAM 57

Online Marketing Institute

JULY 31, 2009

Demand Stream™ includes a Web widget that shows sales and marketing the names of companies visiting the Web site in near real-time. I worry that this tool only ends up helping sales pick out cold calls to make, and is not used by marketers enough to segment, collect, and improve their prospecting databases. I’m sure I forgot a few.

Enterprise Management 40

Enterprise Management Work Management DemandBase Marketing Management 40

BenchmarkONE

JULY 14, 2021

Paying attention to the right metrics will let you design the best and most effective strategy for meeting your sales and revenue goals. Sales and Marketing Performance Metrics. Sales and marketing performance metrics help determine if your outcomes align with your small business goals. Sales Productivity.

Top of Funnel 78

Top of Funnel Planning Marketing Proposals Lead Ranking 78

Heinz Marketing

MARCH 26, 2018

Are you loving Sales Pipeline Radio much as me? It’s just 30 minutes long, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. We cover a wide range of topics, with a focus on sales development and inside sales priorities. Today it is no different.

Sales Management 50

Sales Management Top of Funnel Sales Qualified Leads Marketing Analytics Tools 50