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8 Great LinkedIn Groups for B2B Marketers

KoMarketing Associates

From the group introduction: Largest and most active Marketing Group with 700,000+ members. Why it’s great: The Arketi BtoB Marketing group maintains active conversations on all facets of B2B marketing, as discovered through relevant articles and blog posts from contributors and administrators of the group. Data Science.

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Deal Performance in April Yields Cautious Optimism for May [COVID-19 Benchmark Data]

Hubspot

This, coupled with a decrease in deal creation rates for companies with over 201 employees, suggests that the increase in sales activity did not successfully result in business generation. Total open rates continue to rise for the fourth week in a row and are up 3% compared to April 20. Free Software to Get Started.

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Demandbase: A New Twist In The Lead Management Automation Market

Online Marketing Institute

However, many tech buyers visit vendor Web sites many times to learn about and compare products, yet few register or leave evidence of their activity. I would put Demandbase here along with firms like Active Conversion, Hubspot, iHance, Leadlander, Sales Genius, and Zoominfo. I’m sure I forgot a few. Among other stuff.

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Sales and Marketing Performance Metrics and Why You Should Track Them

BenchmarkONE

Ideally, your sales reps should spend little to no time on non-selling activity and more time on actually selling (and closing). . Statistics show that high-performing sales reps spend 65% of their time in direct selling and the rest in non-sales activities. Conversion/Win Rate.

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Best Web Analytics Tools For Enterprises 2022

TrustRadius Marketing

These include activity, conversion funnels, and paths. The visitor activity reports provide teams with information on customer trends. The funnel report offers conversion funnels and checkout funnels, and the paths report is a breakdown of the paths by channel and campaign. . Which Web Analytics Product Is The Best?