forecast 
Martech Advisor
OCTOBER 15, 2019
Elizabeth Gallagher, CRO of Lineate, hones in on the 2020 MarTech trends companies and marketers should act on now. For example, a predictive analytics model can be used to study historical and existing data so systems can more accurately recognize purchase intent. Understand Automation Is the Future of Work.
Aberdeen
MAY 14, 2019
Check out this week’s episode where Matt discusses how organizations can improve the overall accuracy of their forecasting and how much of it can be automated with Ronnie Rich of IBM. Forecasting in itself can be problematic and automation can only take us so far. This Week’s Guest: “Forecasting is so variable.
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Binary Demand
MARCH 26, 2024
This is where B2B data and intent-based marketing come into play. In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. What content can act as a flashlight, illuminating the path to your product or service?
Convince & Convert
APRIL 22, 2010
April 22nd, 2010 |Written By: Jay Baer | View Comments Tweet Maybe what we need is a little deconstruction. At Monday’s Social Fresh conference in St. Louis, I was delighted to join Sarah Evans , Jason Falls , Amber Naslund , and Zena Weist on the closing panel discussion.
Outbrain
JULY 17, 2022
But if you haven’t updated your buyer personas since before the pandemic, a recent study on the cultural, sociological, and economic impacts of COVID-19 suggests there have been significant enough changes in purchasing behaviors and motivations to warrant revisiting them. This is where SEO comes in. Invest in self-service content.
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