Is the CDP category being shrunk by acquisitions?: Monday’s Daily Brief
Martech
OCTOBER 4, 2021
Salesforce’s acquisition of Datorama happened way back in 2018. With limited resources, marketers need every edge they can get, including psychology, to get customers closer to purchase. But with the Perkuto acquisition it adds a big dose of marketing operations. Jake Sanders, founder of POS Marketing. Editorial Director.
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