B2B Marketing Analytics

JANUARY 8, 2020

Over the past few years, Account Based Marketing (ABM) has emerged to be one of the key components of demand generation strategies across all marketing organizations and it has been delivering tremendous results especially for growth marketing teams that are leading the charge for revenue marketing.

Demand Generation Agencies 59

Demand Generation Agencies Demand Generation Account Based Marketing ABM 59

Martech

JUNE 29, 2022

In any B2B company, explained Hedebrandt, there are typically 10 or even 20 data silos that contain fragments of the customer journey. “We built an account-based data model because we believe that there’s such a thing as an account journey and not an individual journey,” said Hedebrandt.

Ideal Customer Profiles 109

Ideal Customer Profiles Multi-Touch Attribution Marketing Attribution Peer-to-peer 109

The ABM Agency

JANUARY 8, 2021

Programmatic advertising provides incredible benefits to both demand generation and account-based marketing (ABM) campaigns because of the increased control over target audiences and the ability to customize campaigns. Demographic data can include age, gender, job title, even education level. The Awareness Stage.

Paid Content 59

Paid Content Advertising Agencies Ideal Customer Profiles Marketing AI 59

Hubspot

DECEMBER 23, 2022

Bombora Company Surge is a software platform that helps users access and monitor intent data. To do this, Bombora collects data from a consent-based data cooperative of B2B publishers. The platform then analyzes this data using machine learning and maps the data to specific businesses. Image Source.

Enterprise Management 77

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 77

Valasys

JULY 23, 2019

On 22 nd of July, 2019, Informa Engage, the global leader in marketing services announced that their self-reported & highly engaged, first-party online & offline business data can be availed through 180byTwo, the leader in the realm of B2B data solutions.

Intent Data 8

Intent Data Intent Marketing AI Enterprise Management 8

Heinz Marketing

JULY 1, 2019

So talk a little bit about what you guys do in sort of plain, every day lunch pail sales and marketing language if you would. Well, before we get into the everyday language, MRP Prelytix is an enterprise class predictive account based marketing platform. Kevin: For us, predictive and ABM have always gone hand in hand.

Top of Funnel 74

Top of Funnel Account Based Marketing Marketing AI Enterprise Management 74

6sense

OCTOBER 25, 2021

So your organization is ready to take the plunge into Account-Based Marketing (ABM). ABM newcomers often think that implementing and operating an account-based approach is practically turn-key. You’ll need to navigate around some key roadblocks to optimize your ABM approach. What Is It?

Account Based Marketing 62

Account Based Marketing Top of Funnel Ideal Customer Profiles Marketing Automation Services 62

Strategic-IC

JUNE 20, 2022

Declan: Today we're going to talk about the Top Ten ABM challenges and how to overcome them. So a little bit of background for everyone - Fes and myself have been running ABM Lunch and Learn Workshops for about a year and a half now. So let's look at the top ten ABM challenges in reverse order, starting with the number 10.

Top of Funnel 62

Top of Funnel Account Based Marketing ABM Sales Management 62

NetLine

SEPTEMBER 11, 2023

Unless you’re Beth Harmon from The Queen’s Gambit , navigating the B2B buyer journey can feel like you’re playing a multi-level chess game. What is the B2B buyer journey? We make this happen by understanding the stages of the B2B buyer journey and learning what our customers need at each stage.

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

PureB2B

JULY 7, 2022

Successful businesses leverage intent data to fuel their B2B lead generation. It gives them a real advantage over the competition—stealing away in-market buyers before other brands identify them. Here’s how to shift your campaigns to intent-driven leads. What is Intent Data?

Intent 118

Intent Top of Funnel Intent Signal Intent Data 118

PureB2B

JANUARY 22, 2022

Account-based marketing (ABM) is what helps B2B companies solve this problem. B2B marketing aims to contribute significantly to revenue. ABM is a technique for systematically engaging your most potential prospects. What is Account-Based Marketing, and how does it work? How to scale ABM.

Demand Generation 48

Demand Generation Account Based Marketing Demand Generation Agencies ABM 48

NetLine

AUGUST 2, 2023

B2B demand generation marketers face a growing list of challenges, from navigating complex buyer journeys to breaking through the noise of a crowded marketplace. High-quality, validated, opt-in leads are essential to driving sales and revenue growth, but generating them is no easy task.

Lead Generation 52

Lead Generation Lead Ranking Sales Management Lead Scoring 52

6sense

JULY 17, 2017

A bit scary – but clear validation that this technology was moving from early adopters to early majority on the adoption curve. (This year, identity in the cloud was merged with access management, which includes all large IT vendors: Oracle, IBM, Microsoft and CA Technologies.). Side note: Microsoft and Salesforce joined the space in 2015.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

The ABM Agency

JANUARY 8, 2021

It’s the same thing with content marketing; content meant for a CEO’s consumption will vary—in messaging and in creative asset—from content targeted to the director of sales. . The Role of B2B Content Marketing in Demand Generation and Account-Based Marketing Campaigns. The Consideration and Validation Stages .

Top of Funnel 52

Top of Funnel B2B Marketing Demand Generation Marketing Strategy 52