Strategic-IC

JULY 3, 2020

ABM in the House: a series of conversations between Alex Olley, Co-founder of Reachdesk and Declan Mulkeen, CMO of Strategic IC, as they explore how to build an effective Account-based Marketing (ABM) programme. ABM in the House - Focusing in on your Strategy and Goals. And the first one is account penetration.

Account Based Marketing 48

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 48

Oktopost

MARCH 4, 2024

Customer segmentation Customer segmentation in B2B SaaS involves dividing your target organizations into specific groups based on industry vertical, company size, geography, and usage behavior. Source Long-term relationships SaaS products are often subscription-based, with many upselling and cross-selling opportunities.

Ideal Customer Profiles 62

Ideal Customer Profiles Top of Funnel B2B Marketing Marketing & Strategy 62

Adobe Experience Cloud Blog

MARCH 23, 2018

Moreover, when Deloitte asked which areas had the most impact on CMOs’ ability to generate revenue, one of the top solutions was targeting, personalization and predictive analytics (44%), which allow them to harness their data. Jumpstart Your ABM Strategy. Gartner also revealed that in 2017-2018, CMOs allocated 9.2%

Ideal Customer Profiles 134

Ideal Customer Profiles Marketing AI Enterprise Management Account Based Marketing 134

Madison Logic

NOVEMBER 30, 2023

B2B marketing is not just about selling a product or service. And while many marketers recognize the benefits of strong brand-building efforts, demand generation still dominates. It also opens the doors to cross-sell and upsell opportunities that can be used to deepen an account’s investment.

Demand 52

Demand Brand Identity Branding Work Management 52

Engagio

NOVEMBER 1, 2018

As Sales feels the market changing and sees the benefits of companies successfully implementing ABM, they want to know how they can approach their Marketing team. So the first conversation you have to have is how are we going to pick our target accounts. So let me sort of hit just a few highlights. Do I want a door opener play?

CMO 48

CMO Demand Generation Cross-Selling Account Based Marketing 48

Inbox Insight

APRIL 11, 2022

Achieving a seamless, unified B2B multi channel strategy requires a specialist skillset and understanding as well as effective cross channel integration and alignment to your overarching objectives. Multi channel marketing focuses primarily on engaging your target audience through a diverse range of channels.

Multi-Channel 98

Multi-Channel Ideal Customer Profiles Paid Content Advertising Channels 98

Terminus

APRIL 27, 2017

Aditi Karandikar’s team at Panasas uses technology from the Terminus Cloud for ABM to do account-based marketing at scale. Aditi has over a decade of experience in demand generation and operations at B2B technology companies. We even shot a short video in which Aditi gives an overview of Panasas’ ABM efforts.

Account Based Marketing 38

Account Based Marketing Ideal Customer Profiles ABM Advertisements 38

Engagio

SEPTEMBER 23, 2019

And it doesn’t have to end at the Customer stage — as you’ll see in the examples below, there are many ways to define the Account Journey, including stages for post-customer marketing. Within Engagio we use engagement minutes to track the time your target accounts are spending with you. Journey Stage = Aware.

Sales Management 103

Sales Management Multi-Touch Attribution Lead Ranking Top of Funnel 103

SWZD

NOVEMBER 29, 2017

If you have not, in short, the new version incorporates the idea that B2B decisions are usually made by buying teams, and calls these buying teams demand units. Selecting the right B2B marketing data fields enables you to target these groups effectively. Audience – Who do your clients target? But how do you approach this?

Demand 48

Demand Marketing Budget Account Based Marketing Marketing Management 48

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. Account Tiers. Buyer Personas.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

ClearVoice

DECEMBER 18, 2023

Account-Based Marketing, or ABM, is a specialized strategy that targets high-value prospects. The aim is to focus your marketing and sales teams’ resources on closing your most profitable accounts, wielding hyper-personalized content and interactions to boost revenue. Account Tiers. Buyer Personas.

Account Based Marketing 52

Account Based Marketing Demand Generation Ideal Customer Profiles ABM 52

Martech Advisor

JANUARY 8, 2020

Great events are a group effort, and events marketing must act as the leading role in a production that includes sales, demand generation, social marketing and leadership. Number of sales opportunities and pipeline created for prospect events or upsell and cross sell opportunities for client events.

Marketing Attribution 76

Marketing Attribution Lead Ranking Thought Leadership Top of Funnel 76

LeanData

NOVEMBER 15, 2022

Implementing and leveraging an account-based marketing (ABM) motion pays off with a larger, healthier sales pipeline, increased account engagement and bigger deals, closed more quickly. This post covers how to overcome four common challenges B2B revenue teams face when deploying an account-based strategy.

Account Based Marketing 98

Account Based Marketing ABM Ideal Customer Profiles Demand Generation 98

Datafusion Solutions

AUGUST 21, 2020

Much like how demographics define people and their habits, technographics define the technology used by the target audience and any related activities. Industry, target market, location, company size, and revenue figures are all characteristics that can define a company’s firmographic positioning. The evolution was simple.

Work Management 59

Work Management Account Based Marketing Marketing Management B2B 59

SnapApp

DECEMBER 22, 2016

The blogs on this list cover a wide range of topics. From actionable content marketing and demand generation techniques to the latest marketing technology and industry insights, this list of top content marketing blogs has something for everyone. Vertical Measures. Engagement (Do people share and comment?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Martech

FEBRUARY 25, 2022

Below you will find a list of 16 notable marketing automation vendors that we profiled in recent MarTech Intelligence Reports on B2B marketing automation platforms. These platforms offer a wide range of advanced features, including AI-based predictive lead scoring and product recommendations, ABM and social media campaign integration.

Marketing Automation Services 118

Marketing Automation Services Enterprise Management Work Management Marketing Management 118

Metadata

FEBRUARY 16, 2021

But for that specific role, we felt that she didn’t have enough sort of vertical deep experience. And she just crossed 52,000 downloads of her podcast episode, something incredible. I knew that Tableau could sell enterprise deals, you know what I mean? Because in my experience, it’s a luxury to have an ABM platform.

Enterprise Management 52

Enterprise Management Paid Content Sales Management Work Management 52