Valasys

MARCH 30, 2020

According to a study by CMO , 71% of the companies that invested in account-based marketing reported their Return on Investment (ROI) is somewhat or significantly higher than traditional marketing methods. Read more on Top 5 Ways to Supercharge ABM with Intent Data. What does ABM stand for in B2B Sales and Marketing?

Account Based Marketing 59

Account Based Marketing ABM B2B Sales B2B 59

SWZD

APRIL 9, 2019

ABM has become the dominant go to market strategy for B2B marketers. Virtually every firm we have interviewed in our thought leadership series has implemented an ABM approach to the marketplace. Many of the following takeaways are known if you follow Gartner and Forrester (or even us!) but worth reviewing. Here’s my take….

DemandBase 48

DemandBase Account Based Marketing ABM B2B Thought Leadership 48

KoMarketing Associates

MAY 30, 2017

This presentation from Yidyard , in coordination with Forrester Research Analyst, Nick Barber , shares research on B2B video consumption, the growth of online video platforms, and best practices to follow when using video for business. Jay Baer’s CMO Blueprint for Account-Based Marketing.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Content4Demand

NOVEMBER 5, 2021

Yes, marketers can utilize intent data to drive their segmentation effort, helping B2B marketers discover companies (and people) who are in-market for a particular product or service. Forrester Research defines buying groups as “audiences that are activated to find solutions to business needs that match the selling organization’s solutions.”

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

DemandBase

JANUARY 3, 2019

We’re only a few weeks into the new year, and our demand generation team is already putting the final touches on our event calendar. Digital Marketing for Financial Services. Mix and mingle with like-minded Financial Services marketers, all while staying up to date on the industry’s latest trends and technologies.

Conference 55

Conference Account Based Marketing B2B Marketing B2B 55

6sense

JULY 17, 2017

Back in early 2012, I signed on as vice president of global customer success and services at Okta , a leading independent provider of identity for the enterprise. At that time, only a few B2B companies subscribed to this kind of service in the cloud (hint: early adopters). The report named Okta as one of the top leaders in the space.

Enterprise Management 48

Enterprise Management Work Management Marketing Management Forrester 48

6sense

AUGUST 29, 2021

We hear from marketers pretty regularly who really do believe in the value of an account-based approach — and are perhaps even employing some ABM tactics — but just don’t know how to fully flip that switch. 6sense CMO Latane? But for today’s B2B revenue teams, maintaining the status quo isn’t sustainable. In her book, No Forms.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads Lead Scoring Sales Qualified Leads 62