ABM Buyer Intent In-market Buyers Process 
Inbox Insight
JUNE 16, 2023
Account-Based Marketing (ABM) relies on the successful identification, engagement and nurture of high-value accounts which form the list of key accounts to prioritize your ABM activities against. Strong sales-marketing alignment is therefore paramount. How can you narrow down the list of accounts within your TAM?
SalesIntel
SEPTEMBER 14, 2023
Privacy remains a key concern for businesses using intent data in their marketing efforts because they must comply with rules, such as GDPR and CCPA, regarding the collection and usage of customer data. We’re probably now around eight or nine.”
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PureB2B
FEBRUARY 23, 2022
It would make life much easier for B2B marketers. Just a quick peek is all it would take for teams to realize the results of their ABM efforts. Should the forecast show a less-than-favorable outcome, teams can easily pivot to a more optimal strategy, saving them huge amounts of time, money, and stress in the process.
PureB2B
FEBRUARY 23, 2022
It would make life much easier for B2B marketers. Just a quick peek is all it would take for teams to realize the results of their ABM efforts. Should the forecast show a less-than-favorable outcome, teams can easily pivot to a more optimal strategy, saving them huge amounts of time, money, and stress in the process.
TrustRadius Marketing
OCTOBER 3, 2022
What makes downstream intent data unique? Second- and third-party intent data both come from external sources, so what makes them different? Brands can determine how active a prospective buyer is within a sales cycle and target them throughout the research phase—before they reach out to vendors.
TrustRadius Marketing
OCTOBER 3, 2022
Downstream intent data indicating that the account is actively researching competitors can prove incredibly valuable. Bottom-of-the-funnel and in-market buyers. Intent data can come from first-, second- or third-party sources, and there can be additional differences between these sources.
B2B Marketing Directions
AUGUST 27, 2017
By eliminating the waterfall stages that focused on the sources of individual leads and on the "ownership" of demand generation activities, the new waterfall implicitly recognizes that demand generation has become a team sport that involves marketing, business development, and sales throughout the whole process. Here's why.
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