Martech

AUGUST 7, 2023

Re-engagement and reactivation are not the same What you want the program to achieve will determine whether you merely want to wake up subscribers who haven’t acted on your emails in some time or to bring back customers who had purchased at least once but not again in periods tied to your purchasing cycles.

Budget Programs 87

Budget Programs A/B testing Buying Cycle Email Marketing 87

Valasys

JULY 1, 2021

With the help of marketing automation tools, emails can be optimized for mobile phones and tablets, and marketers can monitor, test, and react to how customers interact with their mobile apps. f) A/B Testing. They can also test content on landing pages, social ads, display ads, and more based on the market & audience segmentation.

Enterprise Management 52

Enterprise Management Marketing Management Marketing Automation Services Marketing Automation 52

Kevin Indig

JUNE 26, 2023

In a world where everyone can create the same content, brands need to increase their web footprint. In this guide, which I wrote with some of the best conversion experts in the world, I show you how to leverage Interactives, think about Surfaces and Levers and build a conversion testing system that slowly but surely iterates towards wins.

Conversion Rate 91

Conversion Rate Optimization Conversion Marketing Analytics Tools 91

Single Grain

MAY 31, 2023

AI marketing tools can send emails for you, predict customer behaviors, segment customer data, optimize content, analyze customer queries, and do tons of other marketing tasks to improve the productivity of your marketing teams and make smart decisions. Social Media: Social media platforms generate massive amounts of user-generated content.

Marketing AI 52

Marketing AI Advertising Agencies Lead Ranking Marketing Automation Services 52

accelerate agency

FEBRUARY 16, 2023

SaaS, or Software as a Service, tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. SaaS tools are fully managed by your provider.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

accelerate agency

FEBRUARY 16, 2023

SaaS, or Software as a Service, tools are products accessed through a cloud-based system that provide features to streamline single or multiple business functions. There are numerous SaaS tools on the market right now, and odds are, you probably already use a few of them. SaaS tools are fully managed by your provider.

Marketing Automation Services 52

Marketing Automation Services Budget Programs Work Management Enterprise Management 52

chiefmartech

AUGUST 5, 2019

As a shorthand, I think of these tracks as stacks, facts, and acts. For marketing to have a seat at the table for cross-functional, customer-centric transformations, the question we must ask is not “How do we make Agile a part of marketing?”, Data & Analytics — the “fuel” that powers your driving machine.

Enterprise Management 58

Enterprise Management Planning Marketing Attribution Work Management 58