Field Notes: For out of home advertisers, AI has its moment
SmartBrief - Marketing
MAY 3, 2024
AI is helping to spur OOH’s momentum “Out of home drives higher recall, higher engagement, and is more trustworthy than any other medium,” said OAAA President Anna Bager well into her keynote , and proceeded to outline some of the poll and survey results that proved that OOH is having its “moment.”
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