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Event Marketing Trends for 2022 and Beyond: Insights from 10 Timely Research Reports

Webbiquity

Demand for podcasts has also increased. 84% of attendees and 67% of vendors want event organizers to help facilitate ecommerce transactions. In the pre-pandemic world, the top priority for planners was number of attendees; for B2B vendors, number of leads generated; and for attendees, the networking.

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How CMOs should respond to ChatGPT’s marketing impact

Martech

Content production Vendors have been touting AI’s ability to improve creative productivity by eliminating mundane tasks for years. This lack of truth-based context demands that brands continue to apply human oversight. Assessing ChatGPTs impact on key marketing functions 1. Other brand-related cautions include: 1.

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Where To Find B2B Sales After COVID-19?

Belkins

As this research shows, the worth of the global 3D printing market for 2019 was over 12 billion USD and it’s predicted to increase by 14% from 2020 to 2027. Naturally, stories about getting a house being as easy as printing it, are straight out of sci-fi…For now. Key takeaways. Things will definitely change after coronavirus.

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The paradox of simultaneous martech consolidation and expansion, illustrated

chiefmartech

We most recently released the 2018 marketing technology landscape with the data showing nearly 7,000 martech-related vendors. The quantitive data suggests that, as far as the total number of martech-related vendors in the world goes, we’ve still got expansionary dynamics in play. Martech is always consolidating.

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Pricing Strategies to Optimize Your Revenue Performance

Mereo

I wouldn’t be surprised, with the level of hyper-specialization new buyers are demanding, to see that number grow to 1 million by 2027.”. Keep the structure simple to understand for the buyer and seller, and consider how predictable it will be for you as a vendor and them as a buyer. Reduce Churn.

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50% of Marketers are Hampered by Siloed Data

Porch Group Media

In its marketing trends for 2018, Marketo highlights a Forrester study predicting that the approximately 100,000 software vendors of today will grow to 1 million hyper-specialized companies by 2027. With the sheer number of marketing technologies available on the market today, this number is going to continue to grow exponentially.

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Salestech is the new martech, and it’s supercharging both professions

chiefmartech

Her latest map of salestech reveals hundreds and hundreds of vendors in the space, organized into a couple of dozen categories. Naturally, where there’s this much supply, there’s a ton of demand. billion market by 2027. And as with my martech landscape, it’s not even complete. billion valuation just last week.