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How to future-proof your programmatic strategy

Bannerflow

You may have heard the term ‘programmatic advertising’ being used by digital marketers, but what does it actually mean? Programmatic ads are the go-to advertising strategy for many brands. Recent findings show that by 2026, 86% of overall digital advertising revenue will come from programmatic ads. throughout 2022.

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IAB NewFronts 2023: Digilant’s Key Takeaways

Digilant

The Interactive Advertising Bureau (IAB) recently held its highly anticipated 2023 NewFronts conference in New York City on May 1st – May 4th, where advertisers were given an exclusive look at expanded offerings, new measurement capabilities, innovative partnerships, and more.

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95+ Mind-Blowing Digital Marketing Statistics to Learn From (2023)

Optinmonster

Statista ) By 2026, the eCommerce market is projected to reach over $8.1 Statista ) 24% of retail purchases are expected to take place online by 2026. CMI ) 87% of B2B and 65% of B2C marketers prioritize fulfilling their audience’s informational needs over-delivering sales or promotional messages. ( trillion globally.

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E-commerce CRO Agencies Guide: How to Win Clients Without Promising (Ridiculous) Uplifts

Convert

You’ll notice that most of your potential clients spend most of their marketing budget on advertising. Million by 2026, growing at a CAGR of 9.6% from 2019 to 2026. This way, you’ll instill hope and fulfill each promise. Your customers know their TA and ICPs and the funnel stages that people usually abandon their site on.