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What every marketer needs to know about programmatic advertising

Martech

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). What looks great on YouTube on a tablet may be a mess to someone using TikTok on their phone. In the U.S., 5: Frequency caps.

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300+ Digital Marketing Stats to Drive Your Marketing Strategy

Marketing Insider Group

(Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. Media Post) Welcome emails have the highest open rates (91.43%) and an average CTR of 26.9%. billion by 2026. billion by 2026.

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187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Forbes ) This figure will increase to 24% by 2026. Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Forbes ) This figure will increase to 24% by 2026. trillion by 2026.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Statista ) About 63% of people are more likely to click on paid search ads on Google (63%), which is higher than any other search engine – Amazon (15%), YouTube (9%), and Bing (6%) ( Digital Third Coast ) The average cost per click for the Google Search Network ranges from $1 to $2. billion USD. Techjury ) U.S. Billion by 2028.

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Top 6 Benefits of Programmatic Advertising

Single Grain

The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. Here is an example of a video ad on YouTube : 4) Social Media Ads Programmatic ads can also be deployed on social media platforms like Facebook, Instagram, Twitter and LinkedIn.

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23 Digital Marketing Trends You Can’t Ignore in 2024

Single Grain

Here’s a few key stats illustrating the future of digital marketing in the metaverse: It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse.