Outbrain

JUNE 18, 2018

4 YouTube featured snippets. Getting YouTube featured snippets is a great way to answer the user’s questions in the channel they’re most likely to engage with. The post Featured Snippets: How to Increase Your Organic CTR appeared first on outbrain.com. Video has overtaken other forms of content as the most engaging medium.

CTR 50

CTR Features Organization SERP 50

Marketing Insider Group

JUNE 23, 2021

This includes outlets like YouTube, Vimeo, and Twitter. Companies that use video experience 27% higher CTR and 34% more web conversion. Once your video is complete, it is time to promote your video to your desired audience. One of the best places to publish a video is on social media.

Storytelling 338

Storytelling Video Marketing Product Tips 338

QuanticMind

MAY 30, 2023

Basis employed a segment targeting strategy that involved testing data providers to improve performance, swapping in different data providers for certain segments like '[Behavioral] Parents/Families with Young Kids', identifying Lotame as a provider that drove higher CTR. 12% CTR ( Benchmark: 10%-.11% The campaign generated 94.4M

Top of Funnel 52

Top of Funnel Campaigns Advertising Agencies CTR 52

Martech

JANUARY 26, 2022

Beta testing showed a 30-50% increase in CTR with use of the tool. Social media channels like Instagram, TikTok and YouTube present personalized, curated experience the moment they are opened based on the user’s previous behavior. Among publishers already using the solution are McClatchy and The Independent. Why we care.

Automation 93

Automation Personalization Curation CTR 93

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. These elements serve as key factors in how your videos are discovered and perceived.

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

Adobe Experience Cloud Blog

OCTOBER 20, 2014

Author: Jon Mowat There are a multitude of reasons why it’s really important to fine-tune your YouTube presence. Other important reasons include: that YouTube is the biggest player in Video Marketing , and it’s the second largest search engine on the net (bigger than Bing, Yahoo! YouTube Channel Do’s. YouTube Channel Don’ts.

Youtube 48

Youtube B2B Thought Leadership Top of Funnel Viral Marketing 48

Anyword

APRIL 27, 2022

A capable AI writer will automatically adjust to whichever platform requires new material: Social media like Facebook, Instagram, Twitter, Pinterest, YouTube, and LinkedIn. Curiosity (average CTR of 11%) Attention (average CTR of 8.8%) Nostalgia (average CTR of 10.6%). Ad platforms such as Google, Taboola, and Outbrain.

CTR 52

CTR Copywriting Tools SMS 52

Vidyard

NOVEMBER 21, 2013

So you’ve managed to get 60,000 YouTube views on that video you posted last week… I know, pretty exciting hey? YouTube Matters This post isn’t a bash on YouTube – far from it. YouTube is a critical part of your video marketing strategy as it’s the second largest search engine next to Google.

Youtube 50

Youtube Marketing Budget Video Marketing Marketing Strategy 50

KoMarketing Associates

MAY 25, 2022

Reach YouTube viewers . Including these can increase CTR by up to 50%, according to Google. . ” Note, Google looks at your business to determine which campaigns make sense, so your options may vary. The most common campaign goals are: . Brand awareness . Booking a demo. Visits to a physical location .

Lead Generation 265

Lead Generation Paid Search Agency Google Ads 265

Conductor

OCTOBER 11, 2022

Without an Answer Box present, the first search engine result usually enjoys a 26% click-through rate (CTR). CTR , leaving the first organic result to drop to a 19.6% Not long ago, you had to go to YouTube or a video platform directly to search for video content. What are the SEO implications of Answer Boxes? People Also Ask.

SERP 124

SERP Lead Scoring Lead Ranking Paid Content 124

Scoop.it

MARCH 2, 2023

Moreover, 70% of viewers purchased from a brand after watching their YouTube video as Google tells us. Click-through-rates (CTR) Click-through rates (CTR) are the percentage of visitors that clicked on your CTA (call-to-action). Videos are undoubtedly one of the best marketing assets you can produce.

Content Marketing 91

Content Marketing Lead Scoring Lead Ranking Brand Identity 91

KoMarketing Associates

FEBRUARY 10, 2021

But know this: Having even one specific type of SERP feature – a featured snippet – has been shown to reduce the CTR of a #1 organic SERP result by 39%. Video thumbnails appear in results (mostly from YouTube). Generally speaking, SEOs should also consider ways to drive users from the company YouTube channel to the website.

SERP 295

SERP Features Google Top of Funnel 295

ClearVoice

JUNE 17, 2021

Users of YouTube and Facebook may outperform other platforms in terms of total users but if you’re building a younger audience, you’ll be more likely to find them on other sites. It’s actually YouTube, with 81% of the world using the site to some extent. YouTube is a powerhouse for social media marketers and content creators.

Paid Content 105

Paid Content Social Media Statistics Social Marketing 105

Vidyard

MARCH 23, 2021

Total Video Click-Through Rate (CTR) 3.4 Link Click-Through Rate (Link CTR) 4. It’s only through tracking views, attention spans, click-through rates (CTR), and more that we can identify which videos work, and whether they help to generate leads, crack key accounts, add pipeline, retain customers, or realize revenue.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

SmartBug Media

JULY 16, 2021

As a side note, you’ll probably already have your title by the time you’re optimizing your video for click-through rate (CTR), but that doesn’t mean you can’t optimize. Look at your existing videos—what’s performing better from a CTR perspective? Open the YouTube video. Make a hypothesis, test it, and implement it accordingly.

Video Marketing 105

Video Marketing SEO Marketing Strategy Marketing & Strategy 105

SocialPilot

JANUARY 14, 2024

Links to Youtube videos play directly in the LinkedIn feed and typically give a 75% higher share rate. The global average CTR for sponsored content on Linkedin is between 0.44% – 0.65% Higher resolution images generate 38% higher CTR. Images, on average, result in a 98% higher comment rate than without on LinkedIn.

Statistics 77

Statistics Linkedin User-Generated Content CTR 77

Bannerflow

MAY 12, 2023

With the Keyword Insights tool, you can view a keyword’s performance, including how often it’s used and the average CTR of TikTok ads using it. Click the Details button to view specific videos using that keyword and learn how successful those ads are. Head over to TikTok’s Business Help Center for more info.

Paid Content 52

Paid Content Social Media Media Advertising Agencies 52

Outgrow

DECEMBER 17, 2020

So, we dug deeper to check if the industry-wide CTR figures were holding up. Surprisingly, the average click-through-rate (CTR) remained steady or improved in some cases. The overall CTR average settled at 1.02% and industries like beauty (26%) and fashion (12.3%) saw an increase in CTR.

Statistics 98

Statistics Paid Content Trends Cost Per Click 98

illumin

NOVEMBER 24, 2023

Short-form, vertical videos are making an impact Short-form, vertical videos like TikToks, Reels, and YouTube Shorts have seen a significant increase in popularity in recent years. Advertising trends fall 2023 These are the top trends in advertising from this autumn. times more engaging than longer-form content.

Advertisements 52

Advertisements Advertising Trends Mobile Advertising 52

Velocity Partners

MARCH 13, 2024

Some other trends: LinkedIn is testing a feature to allow brands to pay to promote their employees’ posts — and the beta test showed a 70% higher CTR and 60% increase in engagement (for thought leader promotions vs traditional static ads). Companies may start to put their best thinkers forward.

SEO 86

SEO B2B Paid Search Agency Aggregators 86

Convert

AUGUST 20, 2020

Benefit #2: Higher CTR of Ads and Content. If you know how an audience engaged with content in the past, you can replicate these patterns for higher CTR. Have you ever watched a video on YouTube? Here are a few examples… YouTube gives you suggestions based on your previous viewing history: Source.

Cross-Selling 105

Cross-Selling Privacy Transparency Cost per Acquisition 105

BenchmarkONE

JULY 23, 2020

If your audience includes consumers who are 25 and under, then you’ve got to meet them where they’re at — which means it’s time to amp up your usage of Instagram, YouTube, Snapchat, and TikTok. But what if your CTR isn’t the true measure of success anymore? Success Is About More Than Just Clicks.

Social Media 72

Social Media Trends Peer-to-peer Media 72

Scoop.it

SEPTEMBER 21, 2023

On the other hand, a high CTR suggests that your audience not only opened your email but also found the content compelling enough to take the next step. You can boost your CTR by ensuring your curated emails are mobile responsive, easy to read, and include clear and enticing calls-to-action (CTA).

Curation 81

Curation Click Rate Content Open Rate 81

Vidyard

OCTOBER 27, 2019

When it comes to sharing video content, the most popular channels are website, social media, and YouTube, according to the 2019 Video in Business Benchmark Report. You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. But, that doesn’t mean you should ignore YouTube.

Sales Management 76

Sales Management Video Marketing Top of Funnel Account Based Marketing 76

Convince & Convert

FEBRUARY 4, 2015

Using a hyphen or colon will add 9% to your CTR. Using words like “introduction,” “beginner’s guide,” “in 5 minutes,” and “DIY” will help your CTR. More adverbs and verbs will help CTR, while more nouns and adjectives will hurt it. Get Your Free YouTube Converter”). List posts tend to do better. Guides do very well.

CTR 167

CTR Landing Pages Case Studies Click Rate 167

Metadata

JULY 21, 2022

High click-through rates (CTR) : With a CTR of.88% YouTube is the world’s second-largest search engine and its third-most visited website. Plus, YouTube videos boast high session durations meaning visitors may spend more time watching your ads. Cost-effective: You only pay when people watch with YouTube’s TrueView ads.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Vidyard

OCTOBER 27, 2019

Get the Report Video SEO You’ve probably heard this one before: The world’s largest search engine, Google, owns the second largest, YouTube. As always, Google was looking ahead when they bought YouTube all the way back in 2006. But, that doesn’t mean you should ignore YouTube. video SEO)? Quite a lot, in fact.

Sales Management 65

Sales Management Video Marketing Account Based Marketing Top of Funnel 65

Heinz Marketing

MAY 26, 2022

PAID: CPM – Cost per mille, also known as cost per thousand impressions (it’s complicated), is how platforms such as YouTube charge your video ad campaigns. Basically, every one thousand people that your video appears to on their feed, YouTube will charge you a set price. Last and absolutely not least is your bottom funnel metrics.

Cost Per Thousand 87

Cost Per Thousand Cost per Lead Top of Funnel Video Marketing 87

Convince & Convert

APRIL 9, 2014

Here’s why: Google+ and Google Adwords In the past, Google Adwords was about CTR, but now Google+ and Adwords collide with +Post Ads. Google+ and YouTube Work Hand in Hand The world’s biggest search engine owns the world’s second biggest search engine (YouTube), and YouTube is now integrated with Google+ through the comments system.

Paid Content 167

Paid Content Google Adwords Peer-to-peer 167

Hubspot

JANUARY 20, 2021

When YouTube first launched, people like me finally had a platform to share stories, entertain, and educate. Imagine creating these high-quality videos for YouTube, but your ideal customer lives on Facebook and prefers short-form videos. Impressions and click-through-rate (CTR) will tell you how attractive your thumbnail and title are.

Budget Programs 101

Budget Programs Youtube High Quality Lead User-Generated Content 101

Martech Advisor

DECEMBER 19, 2019

Featured snippets enable users to get a gist of the required information on the go without clicking on a link, but this has impacted the click-through rate (CTR) of websites' organic results. Ranking for featured snippets is highly competitive, but it is one of the most effective ways to boost search CTR. Aim for Position Zero.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Spiralytics

APRIL 23, 2023

According to Insider Intelligence , influencer marketing spending on TikTok will likely surpass YouTube in the next few years due to the platform’s more significant popularity. For instance, Canva uses YouTube shorts and TikTok to share design tool tutorials in less than 30 seconds. Email marketing also offers big returns.

Marketing AI 62

Marketing AI Trends Planning Paid Search Agency 62

Optinmonster

DECEMBER 28, 2023

Instead, you can measure your email marketing campaigns through other important metrics: Number of email subscribers Click-through rate (CTR) Deliverability rate Unsubscribe rate Bounce rate Open rate The number of email subscribers is unique to a brand or how effective their email optin campaigns are.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

KoMarketing Associates

FEBRUARY 5, 2019

While meta descriptions do not play a significant role in driving rankings, they can play a role in search result CTR. Video thumbnails appear in results (mostly from YouTube). YouTube video optimizations should be considered here, including best practices for titles, descriptions, categories/tags, etc. Best Practices.

SERP 120

SERP Features Top of Funnel Display 120

Onalytica B2B

MARCH 22, 2017

Banner blindness, ad blockers, CTR fails are all down to the same circumstance. We were also lucky enough to be joined by Dottie James who has built up a following of almost 200k followers on YouTube and works with brands such as Pepsi and Google.

Planning 177

Planning API Advertising Agencies CTR 177

ConvertKit

JANUARY 27, 2021

This means that with a 30% average CTR on the #1 search result, these two posts bring in 60 landing page views a month. Provide free lessons, contests, and vlogs on YouTube. YouTube’s longer format than, say, an Instagram video means you have more space to get creative. Image via pianoTV. Image via Tabitha Brown. #4

Landing Pages 121

Landing Pages Traffic Top of Funnel Communities 121

Convince & Convert

DECEMBER 29, 2015

Using a hyphen or colon will add 9% to your CTR. Using words like “introduction,” “beginner’s guide,” “in 5 minutes,” and “DIY” will help your CTR. More adverbs and verbs will help CTR, while more nouns and adjectives will hurt it. Get Your Free YouTube Converter”). List posts tend to do better. Guides do very well.

CTR 109

CTR Landing Pages Case Studies Click Rate 109