Sword and the Script | B2B

MARCH 26, 2024

The 2024 version is out so I spent some time perusing the report to write about it here. Thought leadership can win a spot on the shortlist According to the survey, leadership has a direct impact on product consideration. Salesforce and HubSpot are two good examples.

B2B Thought Leadership 83

B2B Thought Leadership Thought Leadership Studies B2B 83

DealSignal

FEBRUARY 26, 2024

According to HubSpot , 77% of marketers saw an increase in email engagement over the last 12 months, and marketers who used segmented campaigns saw as much as a 760% increase in revenue. Essentially, these B2B emails should have a clear, easy-to-spot call to action to help move prospects further down the buyer’s journey.

Email Marketing 52

Email Marketing Marketing Automation Services B2B Marketing Practices 52

Hubspot

JUNE 1, 2017

The other day at work, my colleague, HubSpot Marketing Director Ryan Bonnici, sent around a link on Slack -- to a website called “ Will Robots Take My Job ?”. And although I breathed a sigh of relief that writing has only a 3.8% Why: This one is surprising because the job growth is supposed to increase 7% by 2024.

Marketing AI 101

Marketing AI Work Management Marketing Management Telemarketing 101