Only B2B

FEBRUARY 1, 2024

This article explains the intent data and why it is crucial to include it to hit your sales goal in 2024. Let’s get on: 10 Key Game-Changing Benefits of Intent Data for Effective Marketing Strategies in 2024! What is intent data and why is it important? • What is the buying probability?

Intent Data 71

Intent Data Intent Marketing Strategy Marketing & Strategy 71

Oktopost

APRIL 29, 2024

Whether we’re using it for brand awareness, social selling, employee advocacy, or all of the above, most organizations recognize that being strategic and active on social media is an absolute must if you want to be a well-respected brand in 2024. It provides insights into customer behaviors, interests, and purchase intentions.

Intent Data 62

Intent Data Social Media Intent Lead Ranking 62

Only B2B

FEBRUARY 6, 2024

Content Personalization: Develop targeted content campaigns and nurture sequences based on specific buyer personas and their intent signals. Account-Based Marketing (ABM): Leverage intent data to prioritize high-value accounts and tailor personalized outreach efforts.

Intent Data 62

Intent Data Intent B2B Sales ROI 62

Only B2B

FEBRUARY 11, 2024

30% of B2B marketing leaders report experiencing data quality issues with third-party intent data providers (Source: Gartner CMO Spend Survey 2023-2024 ). Diverse Targeting Options: Target based on specific interests, purchase intent, and industry verticals. Quick Access: No need to build your own data infrastructure.

Intent Data 62

Intent Data Intent Work Management Marketing Management 62

Tiecas

MARCH 21, 2024

These terms signal higher purchase intent. That’s a quote from the 2024 manufacturing industry outlook published by Deloitte. Account-Based Marketing (ABM) takes this even further. ABM is a strategic approach focusing resources on a set of high-value target accounts.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

NetLine

APRIL 11, 2023

But remember what we learned from last year’s report: Popularity ≠ purchase intent. Last year’s research revealed that White Paper registrations were a greater indication of a user being in the later stages of a purchasing decision. However, eBooks were 3.5x more likely to be requested. On the surface, these figures don’t align.

Demand 52

Demand B2B Webinar Metrics Intent 52

Madison Logic

FEBRUARY 28, 2024

Account-based marketing (ABM) is the most effective way to boost marketing efforts though a hyper-targeted and personalized approach to reaching and engaging in-market accounts. So, what exactly is ABM, why do you need it, and how do you build a stronger strategy with it?

Account Based Marketing 52

Account Based Marketing ABM Demand Generation Top of Funnel 52