2023 Privacy Protection Segmentation SMS 
Scoop.it
JANUARY 24, 2023
emails will be sent and received per day in 2023. So, how will you formulate the email strategy in 2023? Some brands will even consider adding SMS, in-app, push notifications, and channels like WhatsApp. So, Brand Indicators for Message Identification (BIMI) will go from a trend to a must-have element in 2023.
Litmus
DECEMBER 7, 2022
In the spirit of keeping the flow of knowledge-sharing alive, we asked our Litmus Live presenters to share what they predict is in store for email marketing in 2023 and beyond. Make sure to register for our December Litmus Talks webinar where we’ll be discussing ALL the things we at Litmus think will be top of mind in email throughout 2023.
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Vision6
AUGUST 23, 2021
billion annually by 2023. Know your audience segments. Some of the messages you are sending may even be better suited to other communication channels, such as SMS. With an average open rate of around 94% in Australia, SMS puts your messaging right where your audience is looking.
Martech
APRIL 23, 2024
By unifying their data, Cox Automotive can better segment its audience and deliver more personalized messaging to its customers. It has defined value by segment and role so they have a clear idea of the problems they are solving and the messages they need to convey for each product.
Litmus
DECEMBER 13, 2021
Then in 2020, it was the California Consumer Privacy Act (CCPA) which strengthened measures in the U.S. 2021 was the year of Apple’s Mail Privacy Protection (MPP) , and looming on the horizon is the death of third-party cookies from Google in 2023. and is likely to be a blueprint for other states to follow.
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