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How to Build a Paid Media Strategy in a Down Economy

Metadata

Despite the economic outlook, it’s not time to pump the brakes on paid media strategies. In fact, now’s the time to look at 2023 and beyond as an opportunity to maximize your ad budget and increase performance while your contemporaries tighten their belts. In 2023 and beyond, every dollar must work for you.

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13 Social Media Video Content Examples: Amplify Your Social Media Traffic

Brandpoint

Then create a crisp and fun segment that provides an answer or solution. Behind the Scenes Give viewers a look into interesting processes or people at your company, and show your team at work. Additionally, encourage them to create their own video content that relates to the industry or company.

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Maximize Your Social Impact: Top 5 Paid Social Media Agencies

Single Grain

Updated November 2023. Running paid advertising campaigns on social media has become a staple in any digital marketing strategy. But in an ever-changing environment where bids rise and new ad types become available, advertisers struggle to stay up to date with the latest changes.

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Best B2B Marketing Agencies: Top 10 Choices for 2023

Single Grain

‘re alLooking to boost your B2B marketing game in 2023? That’s where B2B marketing agencies come in. These agencies take care of all your B2B company’s marketing needs (plus all the challenges!), Why Choose Disruptive Advertising? thereby more efficiently increasing your reach and customers.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.

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Reaching Leisure Travelers in Summer 2023 and Beyond

Digilant

According to recent data, US travel spending has surged to $93 billion as of February 2023, which is a 5% increase from 2019 and a significant 9% increase from 2022 levels. Moreover, 49% of Americans plan to travel more in 2023 than they did in 2022. And make sure to download our 2023 Leisure Travel Infographic for more information.

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Native Advertising for SaaS: A Perfect Alternative to Facebook Ads

Single Grain

There are two pillars that SaaS marketers usually focus on: owned marketing channels and paid social advertising. To stand out from the competition (there are 17,000 SaaS companies in the U.S. SaaS brands are exploring alternative marketing methods — like native advertising. And how’s that going? ?