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Innovations in Search and Social [September 2023]

QuanticMind

[:06] As TikTok Shop was introduced to users across the US this month, the platform has taken steps to educate marketers, brand representatives, and agencies on their ability to drive sales directly through the app. eMarketer has projected that influencer marketing will grow 3.5

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Retail marketing trends you need to know in fall 2023

illumin

The latest research from eMarketer shows just how important consumer behavior and preferences are when building out a new ad strategy. According to eMarketer , “Creative execution is the No. Multis-creening refers to users watching TV while using another device to scroll on social media or browse the internet.

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What every marketer needs to know about programmatic advertising

Martech

billion, and more than 90% of all digital display ad dollars will transact programmatically, according to eMarketer. Any and all digital formats and channels are available through these automated marketplaces. It does this by taking a variety of factors into account, including location, demographics, user behavior and online activity.

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TikTok vs. Instagram Reels vs. YouTube Shorts: Which Tool is Best for Marketers?

ClearVoice

In 2020, TikTok increased its user base in the United States by a full 83.5 More than 62 percent of TikTok users are 29 or younger. A full 90 percent of TikTok users use the app every day. – Omni Core Agency. TikTok has one billion active monthly users worldwide. – Statista. – Marketing Charts.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Cadbury’s created a personalized video campaign that matched a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. Imagine that you’ve recorded a video for your YouTube channel.

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22 Digital Marketing Trends You Can No Longer Ignore in 2019 & Beyond

Single Grain

It’s changing the face of digital advertising so swiftly that, according to eMarketer , 86.2% Cadbury’s created a personalized video campaign that matched a Dairy Milk flavor with users based on data from their Facebook profile, including age, interest and location. billion monthly users are active on Facebook Messenger.