Single Grain

APRIL 25, 2023

The four types of user intent: Informational: The user is looking to learn about something or solve a problem. Commercial: The user has a purchase intent which may not be immediate. Transactional: The user intends to make an immediate purchase. Google then ensures maximum conversions based on your target CPA.

Paid Content 52

Paid Content Paid Search Agency Top of Funnel Google 52

Single Grain

JUNE 14, 2023

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. Work With Us PPC Advertising FAQs What are CPC, CTR and CPA in PPC strategy?

ROAS 52

ROAS Paid Content PPC Cost Per Click 52

Outbrain

MAY 12, 2022

billion in 2023. For affiliates, utilizing Lookalikes for native advertising boosts conversions 3X and drops CPA by at least 35%. Native ads create an 18% increase in purchase intent. eMarketer ). In 2022, native video advertising is forecast to comprise 84.1% compared to last year. eMarketer ). Outbrain ) . Outbrain ).

Statistics 29

Statistics Advertisements Advertising Emarketing 29

Single Grain

SEPTEMBER 22, 2023

Updated September 2023. Purchase Intent: This stage is still relatively distant from purchase intent. Keyword Strategy for This Stage In this stage, target keywords that indicate strong purchase intent. In this comprehensive guide, we’ll show you how to do that. Add social proof to your site.

Top of Funnel 105

Top of Funnel Marketing Funnels Paid Content AIDA 105