Remove 2023 Remove CPA Remove Long Tail Marketing Remove Purchase Intent
article thumbnail

12 Best PPC Strategies to Easily Maximize Your ROAS

Single Grain

Follow these recommendations to drive valuable results for your business: 1) Use Long-Tail Keywords Long-tail keywords are more specific and typically contain three or more words, targeting a niche audience with higher purchase intent. CPC (cost per click): the amount you pay for each click on your ad.

ROAS 52
article thumbnail

How to Build a Powerful Marketing Funnel (Step by Step)

Single Grain

Updated September 2023. Purchase Intent: This stage is still relatively distant from purchase intent. Keyword Strategy for This Stage In this stage, target keywords that indicate strong purchase intent. In this comprehensive guide, we’ll show you how to do that. Add social proof to your site.