Video ad spend expected to rise 16%, surpassing linear TV this year
Martech
APRIL 25, 2024
However, the number of cable subscribers remained sizable enough for digital video to remain in a supporting role for ad budgets. Cable subscriptions have continued an annual decrease of around 6% in recent years. Major providers lost 5 million subscribers in 2023, after losing 4.6 That situation has now changed.
Let's personalize your content