Sunsetting Third-Party Cookies: A Look at Browser Trends and Revenue Implications
RebelMouse
FEBRUARY 20, 2024
As of January 4, 2024, Google Chrome has restricted third-party cookies for 1% of users, and plans to increase third-party cookie restrictions to 100% of users beginning in Q3 2024. eCPM stands for “effective cost per mille.” Mille means one-thousand in Latin). What’s eCPM?
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