3 Audience Segmentation Trends Shaping Digital Marketing in 2021
Zoominfo
MAY 5, 2021
If you were a marketer twenty years ago, you would have given anything for this scenario. In 2021, digital marketers are segmenting audiences and focusing on quality over quantity. This is because you’re only targeting marketing qualified leads (MQLs), so you’ll have a higher lead-to-MQL rate, MQL-to-demo rate, and so on.
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