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Is the MQL Dead? Nope.

Zoominfo

The phrase ‘MQL is Dead’ bubbles to the surface in marketing feeds. What Is an MQL? Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. Fast forward to 2021, and this number has almost doubled to 81%. What Is the Difference Between an MQL and an SQL?

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2015 Called and Wants Its MQL Back

6sense

For cybersecurity software company Code42, the year 2021 was a pivotal point when it came to reevaluating its go-to-market approach. Gone are the days of MQLs, arbitrary target account selection, and relying on a leads-based approach. Presentation Slides: The post 2015 Called and Wants Its MQL Back appeared first on 6sense.

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How Decisional Intelligence increases MQL Conversions

PureB2B

The standard software buyer in 2021 is being pulled in multiple directions, resulting in a decline in attention spans. All of this information can be gathered through utilizing predictive analytics, intent, and decisional intelligence to collect and modify your data. Final Thoughts on Decisional Intelligence.

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How to Recognize and Respond to Buying Signals (and Close More Deals!)

Zoominfo

Buying signals in sales combine verbal cues and intent data, positioning your team to tailor prospect-focused communications. Given that nearly 90% of pre-purchase research is done on the internet, this online content consumption is a significant signal for understanding buyer intent. How do you access buyer intent data?

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How B2B Marketers Can Solve the Intent Data ROI Conundrum

PureB2B

Intent data has become an increasingly important element of the B2B marketing stack in recent years. But despite 99% of companies reporting to use intent data in some way, it also poses significant challenges to marketers looking to integrate it into their lead generation strategies. How to Measure ROI from Intent Data.

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How Decisional Intelligence increases MQL Conversions

PureB2B

The standard software buyer in 2021 is being pulled in multiple directions, resulting in a decline in attention spans. All of this information can be gathered through utilizing predictive analytics, intent, and decisional intelligence to collect and modify your data. Final Thoughts on Decisional Intelligence.

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How to Get Started With Account-Based Marketing in 8 Steps

KoMarketing Associates

Embrace Intent. That’s where intent analysis comes in. That’s where intent analysis comes in. Intent comes up in many studies as being a powerful way to know which accounts are worth flagging or worth the immediate attention of Sales or a Sales Development Representative (SDR). Maybe… or maybe not.