Is the MQL Dead? Nope.
Zoominfo
OCTOBER 5, 2021
The phrase ‘MQL is Dead’ bubbles to the surface in marketing feeds. What Is an MQL? Marketing qualified lead (MQL) is the term marketers give prospects who interact with their brand’s content. Fast forward to 2021, and this number has almost doubled to 81%. What Is the Difference Between an MQL and an SQL?
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