Why we care about retail media networks
Martech
AUGUST 3, 2022
One-quarter of retailers are generating more than $100 million in revenue from their media networks, according to Forrester. According to MediaRadar : In the eight months from May 1, 2021 to the end of January in 2022, more than 23,500 companies bought ads on retail media networks. And sales are very good.
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