chiefmartech

OCTOBER 24, 2021

And while there are many different facets of that transformation we could cover, by far the biggest one economically-speaking is the explosion of digital commerce. Ecommerce, one of the oldest categories of the martech landscape , is new again. Third was marketing analytics and attribution platforms at 30%. Quite a splash.

Digital Experience Platform 131

Digital Experience Platform RSS CMO Gartner 131

Martech

AUGUST 24, 2023

This month, Lyft introduced in-app ads to personalize its riders’ experiences and generate more revenue from the Lyft Media ecosystem. The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app.

Paid Search Agency 89

Paid Search Agency Advertising Agencies Ads Enterprise Management 89

Martech Advisor

JANUARY 21, 2020

Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Digital Experience Platforms (DXPs) play an integral role in the digital transformation journey of any company. Learn More: How to Make Digital Transformation a Reality.

Digital Experience Platform 56

Digital Experience Platform Marketing Automation Services Enterprise Management CMS Development 56

Martech

OCTOBER 18, 2023

“I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. We asked CMO Shafqat Islam if that was all it was. “How do we bring them together?”

Enterprise Management 121

Enterprise Management Digital Asset Management Optimization CMS Development 121

Martech

OCTOBER 19, 2023

I think a year ago there was uncertainty, just being honest, if we should stay true to our roots of offering a traditional coupled CMS and a DXP that offers less flexibility but more simplicity (because it is all-in-one),” he said. Marmion has been working with Optimizely since 2015 when she was based at an ecommerce company in Austin, Texas.

Enterprise Management 105

Enterprise Management Digital Asset Management CMS Development Optimization 105

TrustRadius Marketing

NOVEMBER 2, 2022

Widen DAM is available standalone or as part of Acquia DXP. 3M+ total digital brand assets managed by Fanatics. GRIN creator management platform helps brands to connect directly with creator prospects and manage creator relationships to scale. It displays product associations and cascades parent-level values to variants.

Enterprise Management 52

Enterprise Management Digital Asset Management Work Management Marketing Management 52

TrustRadius Marketing

NOVEMBER 2, 2022

KnowBe4 has been named a leader in the Forrester Wave(™): Security Awareness and Training Solutions, Q1 2020 and #1 Support, #1 Usability and #2 Feature Set in the 2021 TrustRadius Awards. ClickUp is an all-in-one productivity platform. Widen DAM is available standalone or as part of Acquia DXP. LEARN MORE. LEARN MORE.

Enterprise Management 98

Enterprise Management Digital Asset Management Work Management Marketing Management 98