accelerate agency

SEPTEMBER 14, 2020

The aim was to move from a CPA bidding to a ROAS bidding strategy, this would enable the building society to get more “bang for their buck” from aggregator websites, paid search and paid social activities. . Increased Principality’s transaction conversion rate by 650%. Implementation & creativity.

Paid Search Agency 52

Paid Search Agency Paid Social Agency Advertising Agencies Ad Agencies 52

Unbounce

SEPTEMBER 16, 2021

The key to maximizing your return on ad spend (ROAS) is to be highly strategic in your audience targeting, keyword usage, and landing page design. In part due to advertisers using this strategy, online shopping for Black Friday hit a record $9 billion in 2020. Tip: Writing conversion-focused copy can take more time than you think.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Single Grain

JUNE 15, 2020

But although they were getting a good ROAS, they weren’t able to increase conversion volume with their account structure. TSF said to us: Figure out a way to get us more conversions with the system that we have right now. while maintaining our ROAS performance goal. while maintaining our ROAS performance goal.

ROAS 105

ROAS PPC eCommerce Top of Funnel 105

Single Grain

JULY 21, 2021

The advertisers’ only job is to provide: The objective or campaign goal — e.g., CPA, ROAS. Bidding — e.g., max CPA or target value/conversion. As a result, advertisers will have an easier time meeting their conversion goals (e.g., Trend #3: Target ROAS Bidding for Video Action and Discovery Ads Campaigns.

Paid Search Agency 111

Paid Search Agency Trends ROAS Google 111

Valasys

JANUARY 2, 2020

The landscape of digital advertising will be more dynamic in the year 2020 than ever before. Promotional tactics for online businesses & the process of acquiring new leads are anticipated to reach entirely new avenues in the year 2020. The PPC trends 2020: Gearing Up for the New Dawn in Digital Marketing.

Paid Content 64

Paid Content PPC Trends Marketing AI 64

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. Websiterating ) The top three PPC ad positions account for over 50% of mobile conversions.

Paid Content 102

Paid Content Statistics Advertising Agencies Advertisements 102

Convert

NOVEMBER 8, 2022

in the middle of 2020, it fell to 12.2% For one: “ More money in (to ads) = More money in purchases x ROAS ” no longer holds true. ROAS is Deceptive, All Hail QoA. You can’t trust platform-specific ROAS anymore, thanks to privacy changes. Pay less per acquisition by improving conversion/sales rates.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59