Aberdeen

FEBRUARY 1, 2019

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Aberdeen

FEBRUARY 1, 2019

B2B Intent Data Applications and Future Predictions. This article on Forbes explores the challenges of collecting B2B purchase intent signals, the ways in which intent data providers synthesize insights from those intent signals, and predicts the future of B2B usage of intent data.

Intent Data 40

Intent Data Forecasting Intent Spending 40

Content4Demand

NOVEMBER 5, 2021

His groundbreaking work in intent monitoring earned him the B2B Innovator People’s Choice Award in 2019. He’s been on the forefront of intent data marketing, demonstrating how essential intent data is becoming in the emerging “cookie-less world.” Intent helps define that granularity.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Martech

MARCH 22, 2023

Dig deeper: 5 tips to get more value from your tech stack Identify segments that can be more lucrative to target, such as regular buyers, people who buy at full price instead of waiting for sales and shoppers who send you clear purchase or upgrade intent signals. Think back to November 2019. Look for propensity to purchase.

Enterprise Management 94

Enterprise Management Marketing & Strategy Marketing Strategy RFP 94

Sword and the Script | B2B

OCTOBER 3, 2020

In less than a year it dropped from a roughly $16 billion market in 2019 to about $6 billion today. Read more: US B2B Trade Show Market Not Forecast to Recover For Years via Marketing Charts (click image for higher resolution) 2. trade show market will be cut in size by almost two-thirds this year.” What sort of data?]

Trade Show 70

Trade Show Marketing Budget Creation Marketing Budget Buy 70

6sense

DECEMBER 9, 2021

6sense’s account engagement platform excels at helping sellers during specific stages of the buyer’s journey, such as when buyers are transmitting intent signals like: First-party intent . Third-party intent (native keyword-based intent, integrated Bombora topics). Integrated G2 and TrustRadius intent.

Sales Management 62

Sales Management Conference Lead Ranking Ideal Customer Profiles 62

Albacross

JULY 23, 2019

Being a B2B marketer in 2019 is a tough job. Most of third-party intent data is gathered through IP tracking and website cookies. Intent signals derived from third-party data is, therefore, less accurate, making it a poor tool for predicting buying behavior. The list of tasks you are expected to perform is extensive.

Intent Data 45

Intent Data Intent Lead Ranking Marketing Automation Services 45