6sense

DECEMBER 9, 2021

Gartner found prospects spend 50% of their time getting information from third-party sources, and sales teams can use buyer intent signals to learn about that activity and act on it. Buyer intent is an underutilized resource for today’s marketers and sellers. Marketers need to go beyond basic intent, though.

Buyer Intent 62

Buyer Intent Intent Data Digital Asset Management Privacy 62

ClickZ

SEPTEMBER 5, 2019

The purchase adds personnel, market intelligence and other info from more than 20 million small-to-medium sized (SMB) businesses to Kabbage’s platform, which provides working capital of up to $250,000 to consumers and to small businesses. Cancelled merger with Leadspace.

SMB 90

SMB Intent Signal Lead Scoring Lead Ranking 90

Aberdeen

JANUARY 22, 2019

A longtime provider of company contact information, DiscoverOrg recently announced it would be enhancing and relaunching its OppAlerts product (part of their platform offering) with Bombora Company Surge buyer intent signals. ” Leadspace also partners with Bombora for their intent data. EverString. ” MRP.

Intent Data 40

Intent Data Intent Bombora Marketing AI 40

Aberdeen

JANUARY 25, 2019

The column draws on Spiceworks’ 2019 State of IT Marketing report, and according to that report: 37% of B2B companies surveyed intend to increase their marketing budgets, 42% of B2B companies expect their marketing budgets to remain the same as in 2018, and. 8% of surveyed B2B companies expect a decrease in their marketing budgets.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Aberdeen

APRIL 17, 2019

It was filled with tips and tricks that are useful for marketers everywhere who are looking to take their strategy to the next level — specifically three intent-driven alternatives to email that are just as (if not more) effective. They don’t take any sort of intent signals or buying signals into consideration.

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

Aberdeen

FEBRUARY 7, 2019

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40