SnapApp

APRIL 4, 2018

However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . The Top 10 B2B Marketing Metrics to Measure in 2018. . This metric is critical for B2B companies to determine the effectiveness and ROI of your inbound and outbound marketing campaigns.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Only B2B

JANUARY 29, 2018

Most organizations don’t leverage marketing automation to it’s fullest potential because list segmentation is underutilized. Twitter automation is almost like paid advertising but for free. So, this was a great opportunity for creating new funnels to capture new customers. Joris Brabants.

Marketing Automation Services 115

Marketing Automation Services Lead Ranking Lead Scoring Peer-to-peer 115

Zoominfo

SEPTEMBER 17, 2018

Ten or so years ago, podcasts were just a blip on the average marketer’s radar. In fact, 48 million Americans listened to podcasts weekly in 2018—that’s 6 million more weekly listeners than there were just a year ago ( source ). Learn the strategies top marketing experts use to grow their businesses. 7. Internet Marketing.

Paid Content 252

Paid Content Paid Search Agency Advertising Agencies Enterprise Management 252

SnapApp

DECEMBER 12, 2017

The marketing industry is embracing deeper analytics, integrations that align teams targeting leads at different stages of the funnel, and AI that can predict the results of a campaign and auto-optimize in real-time without human intervention. . . It’s not just AI driving the growth and adoption of marketing automation, either.

Marketing Automation Services 103

Marketing Automation Services Marketing AI Paid Content Marketing Automation 103

Webbiquity

JUNE 18, 2019

Sometimes, it can be rough to be an email marketer. Designing email templates, segmenting lists, drafting copy, planning your campaigns — a lot goes into executing a successful email marketing program. And if you’re a fellow email marketer, I’m sure you know all too well what I mean. By Niti Shah.

Email Marketing 243

Email Marketing Work Management Planning Marketing Automation Services 243

Hubspot

AUGUST 9, 2018

Search engine marketing is paying for advertising space on said search engines. SEO, SEM, and their ever-changing trends have become such an influential part of online marketing that people are specializing in it — and companies are hiring for it, too. Growth Marketer. Content Marketing.

Paid Content 95

Paid Content Marketing Budget Creation Work Management Planning 95

SnapApp

APRIL 25, 2018

I've seen more B2B tech companies utilizing influencer marketing (vs. traditional social media advertising like buying Facebook ads). Each year, I write/market this report which features insights from over 100,000 developers. The challenge is for marketers to be able to say no. Developer Hiring Landscape. Tracey Wallace.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91