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B2B Marketers on the Move: Celebrating B2B Industry Rising Leadership

Top Rank Marketing

B2B marketers taking on new leadership roles naturally seek out trusted resources that help professionals in new positions hit the ground running, and TopRank Marketing is honored to be a go-to B2B content and influencer marketing agency for so many top marketers in new leadership roles. Also, always be kind.”

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . The Top 10 B2B Marketing Metrics to Measure in 2018. . 3 Every great marketing effort has multiple goals addressing multiple parts of the funnel.

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Content Hit List

Content4Demand

in 2018, mostly on Google and Facebook. Customer acquisition costs are on the rise, increasing the importance of efficient and effective marketing. The first-ever B2B Sales & Marketing Exchange will give B2B marketers and revenue teams that opportunity with three premier industry programs under one action-packed Boston roof.

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Top Marketing Conferences in 2018

Brandpoint

(Note our omission of the formerly ubiquitous SXSW , which has become so diverse in attempting to cover the worlds of film, culture, music and technology that many marketers are seeking more targeted events.). Digital marketing. Date: June 13-14, 2018. Date: July 9-11, 2018. Date: June 12-13, 2018.

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Will humans have to re-write AI’s draft of history? 42 marketing and communications predictions for 2024

Sword and the Script | B2B

Great communicators will have the mental toughness and swift ability to pivot that is necessary to respond to this chaotic world and keep PR and marketing on course. This year, we saw in-house teams get downsized and agency budgets get reduced. Authentically connecting with customers on the problems your product or service is solving.

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Case Study: How a Media Company Grew 400% and Used SEO to Get Acquired

Moz

Posted by Gaetano-DiNardi-NYC Disclaimer: I’m currently the Director of Demand Generation at Nextiva , and writing this case study post-mortem as the former VP of Marketing at Sales Hacker (Jan. Every B2B company is investing in content marketing right now. Organic Growth Highlights. January 2017–June 2018.

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30+ Women in Marketing Who You Needed to Follow Yesterday

Directive Agency

Michelle Killebrew is the vice president and head of marketing at PwC New Ventures, an internal software service incubator. She specializes in go-to-market strategy, campaign optimization, and demand generation and has gained significant recognition for her innovative campaigns and effective processes in her strategic roles with IBM.