LeanData

JUNE 18, 2018

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. Ops-Stars 2018 will over-deliver on that commitment. SUNNYVALE, Calif.,

Conference 55

Conference Account Based Marketing Co-Registration B2B Thought Leadership 55

LeanData

JUNE 18, 2018

June 18, 2018 – LeanData , the leader in Lead-to-Account Matching, Routing, and Attribution, today announced that Ops-Stars 2018 will be held September 25-26 in San Francisco at the historical landmark, the San Francisco Mint. Ops-Stars 2018 will over-deliver on that commitment. SUNNYVALE, Calif.,

Conference 40

Conference Account Based Marketing Co-Registration B2B Thought Leadership 40

Hinge Marketing

AUGUST 6, 2019

What trends should B2B marketers be aware of? Nearly 22% of the firms studied identified using webinars as part of their marketing mix in 2018, compared to 16% in 2015. While adoption is low among professional services firms, it is growing. Popular webinar platforms, and tools to evaluate. What topics you should present.

Webinar Metrics 92

Webinar Metrics Co-Registration Tactics Trends 92

Sword and the Script | B2B

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. That much is apparent I compiled this year’s list of marketing and communications predictions. Yet it’s also interesting to note there were quite a few that didn’t mention AI at all. There are some caveats to note.

Marketing AI 124

Marketing AI Paid Content Work Management Marketing Management 124

Heinz Marketing

MARCH 11, 2019

For more on ABM insights with Derek and me, check out the on-demand recording of our recent Webinar, Critical Insights from the 2018 State of ABM Survey. We’ve featured an impressive list of guests and cover a wide range of topics, with a focus on sales development and inside sales priorities. Grab your board. Paul: Have you? Matt: Yeah.

Top of Funnel 65

Top of Funnel Account Based Marketing Paid Search Agency Demand Generation Agencies 65

SnapApp

JUNE 2, 2017

A recent survey from Demand Gen Report found that 88% of B2B marketers said at least 10-30% of their content would be interactive by 2018. . But the results from interactive content are impossible to ignore: 81% of marketers agree that interactive content is more effective than typical, passive content. . Ready for some ideas? .

Interactive Marketing 101

Interactive Marketing Top of Funnel Webinar Metrics Sales Management 101

Marketing Insider Group

JULY 1, 2020

Content marketing, when you peel away all the layers of techniques, trends, and possibilities, is a business opportunity. At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. And that’s important – now more than ever. It funds itself. And then some.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363